Hedi Slimane’s First Campaign for Saint Laurent

Hedi Slimane hasn’t yet presented his first collection for YSL Saint Laurent Paris but he is already hard at work putting his stamp on the historic fashion house. The first ad campaign featuring the new brand identity, shot by Slimane himself, has just been released. As expected… Hedi crushed it.

Eschewing model muses Slimane choose musician Christopher Owens for the first of 15 images soon to be released by the newly rechristened Saint Laurent Paris. The rock inspired ad is reminiscent of Slimane personal photography which can be seen here.

Images courtesy of Vogue UK