The extraordinary life and legacy of Formula 1 driver Ayrton Senna will be chronicled in the new Netflix series Senna premiering on November 29, 2024. The Brazilian driver, and longtime TAG Heuer ambassador, dominated Formula 1 in the late 1980s and early 1990s, becoming World Champion in 1988, 1989 and 1991. As part of the media launch, TAG Heuer is introducing the Carrera Chronograph Tourbillon x Senna, the latest in a series of watches dedicated to the F1 legend.
The collaboration between TAG Heuer and Ayrton Senna started in 1988 when he joined the British motor racing team McLaren, sponsored in part by the Swiss watch brand. TAG has since introduced numerous references celebrating Senna’s legacy, including two chronograph tourbillons releases within the Carrera collection in 2018 and 2019. Limited to 500 pieces, this new Carrera Chronograph Tourbillon sports Senna’s branding and reflects his achievements. Crafted from grade-2 titanium, the 44-mm case features XL lugs and a carbon bezel inscribed with Senna inline with a tachymeter scale reaching up to 400 km/h – symbolizing the speed and precision that defined his career. The skeleton dial features multiple finishes and incorporates a checkered flag motif, Senna’s S logo on the nine o’clock subdial, and yellow accents that recall the color of his iconic helmet. Turning the watch over, the sapphire crystal caseback is etched with an image of Senna in his helmet surrounded by the limited edition markings denoting only 500 pieces engraved in the titanium ring.
Carrera Chronograph Tourbillon x Senna($37,900.00) – tagheuer.com
Actor and TAG Heuer ambassador Gabriel Leone wearing a vintage TAG Heuer S/el S25706C in the upcoming Netflix series Senna. When he joined McLaren, Ayrton Senna was appointed brand ambassador for TAG’s then-new S/el line. He chose to wear the Analogue/Digital TAG Heuer S/el S25706C on a leather strap.
