Bodega is celebrating 15 years in business with a new Carhartt WIP collaboration. Rooted in functionality and community, the eight-piece capsule collection reworks Charhartt classics like the Michigan Coat, Double Knee Pant and Vest. Each piece bears the collaboration’s C Logo apple emblem and incorporates elements of work uniforms, like internal name labels and reconfigured utility pockets. To shoot the corresponding editorial Bodega recruited the crew from L.A.’s Reyna Fruits stand “because as a multi-generational family-owned business, they exemplify the spirit of hard work, hustle, and community focus — people who do the work that’s essential, but sometimes goes unnoticed.” Bodega rounds out the capsule with an apron, beanie and cap, along with three graphic t-shirts inspired by Reyna Fruits.
Bodega + Carhartt WIP 15 Year Capsule drops December 10 at bdgastore.com, Bodega Boston, Bodega LA and Carhartt WIP New York. The collection will be available on us.carhartt-wip.com from December 13.
