Nike Introduces New ‘Rawdacious’ Colorway Inspired By The Olympic Spirit

When putting the collection together Nike designers looked to history — when world events put sport on hold — and the spirit that flourished when people were free to gather together once again.

 

Inspired by the return of spectators to the stands and the spirit of this summers Tokyo Olympics, Nike’s new Rawdacious colorway celebrates unity through sport. The palette uses white as a primary – it comprises all hues within the visible light spectrum – with pink, orange and bright crimson accents. Nike designers used the pops of color to draw attention to the shoes technical components. For example, the visible Zoom Air bag in Nike Running silhouettes like the Air Zoom Maxfly sprint spike are highlighted by volt green and bordered and exaggerated by orange detailing. The Rawdacious colorway will be available throughout the summer on select performance and lifestyle sneakers. More at nike.com.

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