The pandemic upended New York City’s retail industry, forcing both chain stores and independent retailers to cut staff, skip rent payments and shutter locations. Yet there are signs of life among the sea of vacant storefronts, from savvy newcomers taking advantage of lower rents to locally owned shops sticking it out. Todd Snyder is one of the hometown brands doubling down on NYC. His Tribeca and Madison Park stores are open, and he recently created a 4-piece capsule of ‘civic-pride sweats’ proudly featuring Milton Glaser’s iconic I (HEART) NY graphic – dreamed up in 1977 for an ad campaign to boost the city’s image when rising crime and a billion-dollar deficit dominated the headlines. Cut from premium French terry, the hoodies and crew neck sweatshirts have ribbed side seam panels and waistband cuffs. Three of the four sweats have retro-style, chenille New York patches on their left sleeves. Best of all, 5% of retail sales from Snyder’s I LOVE NY Capsule goes to the First Responders Fund.
Shop the TS x I ❤️ NY capsule now at toddsnyder.com.
