When Fred Perry re-opened its stores in New York City and London it pledged to donate a portion of sales to unnamed charities that promoted “diversity and independence.” The brand recently announced its charity partners. In the UK, 10% of one months net sales will go to the Music Venue Trust and The Stephen Lawrence Charitable Trust. In the US, 10% of the first months net sales from Fred Perry Soho will go to the NAACP Legal Defense Fund. Fred Perry Stores in Brooklyn and Boston are currently closed. The Soho shop displays pieces form Fred Perry’s archive, tracing the brands sporting and musical heritage. The shop also stocks the new Abstract Sport line, a 4 piece capsule with vibrant graphics inspired by 80’s tennis apparel.
The NAACP Legal Defense and Educational Fund fights for racial justice through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfils the promise of equality for all Americans. You can donate directly here.
