CHIMI, the Stockholm-based brand known for their colorful and creative eyewear, is branching out with their first-ever apparel collection for H&M. The retro-inspired capsule features sunglasses, accessories and menswear – including camp collar shirts with matching drawstring shorts – in a range of pastels and classic black.
“With this H&M collaboration, we wanted to encourage people to see beauty in places around them, creating good summer memories in a joyous way” said Charlie Lindström Co-Founder of CHIMI. “In these peculiar times, we thought this positive message could give an extra spark to people’s lives. Each piece in the collection puts a twist on an iconic item, from our signature sunglasses to bowling shirts, and we believe that with H&M we’ve created something new and exciting.”
The CHIMI x H&M collection will be available on hm.com from 4 June 2020.
