Reigning Champ pays tribute to New York City and supports one of the cities worthiest causes with its latest capsule. The Canadian brand partnered with Brooklyn-based creative agency Doubleday & Cartwright and Victory Journal to create the Victory NY T-Shirt ($65.00) and Victory NY Crewneck ($140.00), inspired by “the greatest city in the world, and its citizens’ fighting spirit.”
100% of the proceeds from the sale of the Reigning Champ x Victory Journal capsule, up to $50,000.00, will go to New York’s Coalition for the Homeless – one of the oldest non-profit advocacy organizations in the country. While the current COVID-19 outbreak in NYC is dramatically impacting the lives of everyone in the city, homeless New Yorkers are particularly vulnerable. The Coalition for the Homeless is working to ensure that people without homes get the help they need during the crisis.
Shop the Reigning Champ x Victory Journal capsule now at reigningchamp.com.
Support the Coalition directly. Download the Coalition for the Homeless donation form or donate through PayPal.
