Roger Federer has become an investor in Zürich-based shoe brand On. As part of the deal the twenty-time Grand Slam tennis champion will also take on the role of brand ambassador and contributing product designer. Established in 2010 by multiple Ironman winner Olivier Bernhard, David Allemann and Caspar Coppetti, On’s mission was to develop a shoe line fully engineered in Switzerland that produced the perfect running sensation – a cushioned landing and firm take-off. The company achieved its goal with the patented CloudTec technology, the first system to offer cushioning only during the landing phase. As soon as the shoe strikes the ground, the Cloud elements lock and form a solid foundation to propel the runner forward. On’s combination of design innovation and original technology is winning awards and dedicated fans all over the world. The company expects to release its first shoe developed with Federer next year, with apparel and accessories to follow.
Above: On Cloud in Blue Denim ($129.00) from on-running.com.
