In 1969, three months before the Stonewall riots jump started the modern LGBTQ rights movement, Playboy published a reader’s letter titled “Gay Is Good,” supporting the letter’s anti-conversion therapy stance and sharing the sentiment that homosexuality was not something that needed to be cured. That letter serves as inspiration for the brands ‘PRIDE IS GOOD’ campaign. In 2019 Playboy’s efforts to end conversion therapy come full circle with their collaboration with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ youth.
To underscore their support for the cause, Playboy allowed Moschino creative director Jeremy Scott to alter the iconic Bunny logo for a special eight piece collection. Scott kept the bunny and changed Playboy to Gayboy. The resulting Moschino x Playboy WorldPride Capsule is available from Playboy’s Playhouse in NYC with 100% of net proceeds going to The Trevor Project.
Shop the Moschino x Playboy WorldPride Capsule now at moschino.com.
