The latest Fred Perry x Raf Simons collection blurs the boundaries between marketing and reality with a panoramic “Street View” perspective of a virtual suburb. Drawing on details from his own label and Fred Perry’s most iconic designs, the Belgian designer merges archival styling with modern details, inspired by streetwear and the uniforms of underground subcultures.
Take a walk around the Fred Perry x Raf Simons virtual suburb at maps.fredperryxrafsimons.com.
Shop the full collection now at fredperry.com.
