Before digital photographs and video, before social media, the VHS tape was the next wave technology that broke down the barriers to traditional media. VHS tapes and the camcorder gave the general public the kind of creative freedom enjoyed by professionals. These breakthroughs transformed one subculture in particular, skateboarding. From legends to amateurs, handheld recording technology immortalized the feats of skaters and transformed skateboarding from a public nuisance into a multi-million dollar industry. Skaters and skate brands produced images and videos that inspired a generation. The introduction of Sony’s DCR-VX1000 in 1995, one of the most advanced handheld consumer video cameras, brought professional digital video quality to the public for the first time – and it all started with VHS.
Bodega celebrates the DIY spirit of VHS recording with the Blank Tapes Vans Authentic. The VHS theme starts with a suede/nylon upper adorned with blank VHS cassette labeling, and a translucent plastic tongue that recalls the cassette’s magnetic tape spool. The VHS motif continues onto the shoe’s midsole, while the outsole the features an RGB color model. Last but not least the footbed sports a holographic Bodega print, in the style of anti-pirating security stickers.
Bodega x Vault by Vans Blank Tapes capsule will be available bdgastore.com Saturday, February 16 at 10AM EST and in-store at Boston and Los Angeles Locations at 11am local times on first come first serve basis.
