Those familiar with the economics of the US Open know that before a single ball is struck at the USTA Billie Jean King National Tennis Center in Queens, the real action begins in Manhattan where the events before the event take place. Whether its Serena running around in a ballgown and crown filming a new Beats commercial or Roger Federer’s meet and greet at Uniqlo, the week before the final Grand Slam of the season it’s all about photo ops, product promotion and appearances.
Fresh off his recent win over Roger Federer at the Western & Southern Open Novak Djokovic is doing his part – making the rounds and promoting the Fall ’18 Lacoste X Novak Djokovic collection. His latest collaboration with Lacoste is inspired by a “cracked tennis court” and features the looks he will wear at the 2018 US Open.
Novak fans can meet the two-time US Open champion at Macys Herald Square on August 23rd at 6pm. The first 100 customers to spend at least $75 at the Lacoste boutique on the 2nd floor of the Herald Square store will have a chance to meet and take a photo with Novak. For details go to facebook.com/LacosteUSA.
Shop the Fall ’18 Lacoste X Novak Djokovic collection now at lacoste.com.
