Nike has signed up as an official partner of the 2018 European Athletics Championships in Berlin. As part of its strategy the sportswear giant wants to “bring inspiration and innovation to every athlete in the world, and this partnership will allow us to better serve athletes in sports obsessed Berlin and beyond” says Bert Hoyt, vice-president and general manger of Nike EMEA. To promote the partnership and inspire others director Ian Derry shot 100-meter specialist and Nike athlete Reece Prescod sprinting through iconic Berlin locations such as the Messendam subway. “My vision was to try and articulate what it takes to become faster; the tiny margins of potentially training a whole lifetime to gain just a few centimeters,” says Derry, who produced this video and two others on 200-meter World Champion Dafne Schippers and 1500m runner Konstanze Klosterhalfen for a series called Portraits of Speed.
Nike Athlete and British 100m champion Reece Prescod will compete in the Nike Air Zoom Pegasus. The emergent 100-meter specialist is looking to break 10 seconds in this month’s European Athletics Championships in Berlin. Men’s Nike Air Zoom Pegasus 35 FlyEase ($120) Running Shoe from nike.com.
