Decades after Steve McQueen’s untimely death, Hollywood’s original badass is still relevant. His cool self-confidence, contrarian nature and innate sense of style changed cinema and had a profound influence on TAG Heuer’s brand image. The Heuer Monaco worn by McQueen in the 1970 Hollywood racing film Le Mans, the world’s first automatic chronograph, became legendary after appearing on-screen. To celebrate the 50th anniversary Gulf’s first victory at Le Mans, the Swiss watchmaker is reinterpreting the classic Heuer model with Gulf Oil colors. The TAG Heuer Monaco Calibre 11 Gulf Special Edition 50th Anniversary is available in a limited edition of just 50 pieces. Pre-order now at tagheuer.com.
