Baume & Mercier is launching a diffusion line focused on creating modern timepieces with sustainable, recycled and up-cycled materials. BAUME is the first new watch brand from Richemount, the Swiss luxury conglomerate behind A. Lange & Söhne, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Officine Panerai, Piaget and Vacheron Constantin. BAUME will leverage Richemount Group’s scale and expertise in watchmaking to produce high quality pieces free of animal-based materials and without precious metals or minerals, carefully considering each design to ensure maximize sustainability.
See the entire collection now at baumewatches.com.
