Casio is hoping Todd Snyder’s stardust is contagious. The New York designer collaborated on a special edition of their first premium timepiece collection, the MT-G Twisted G-Shock. With a billion dollar balance sheet, Casio could have thrown money behind any number of rising menswear designers, but Snyder has already helped a middle market brand reposition. The Todd Snyder + Champion Collection, designed and manufacture by Snyder under a license from Champion USA, started as a small capsule collection of quality sweats. The line is now a significant revenue generator for his growing menswear business. The critical and commercial success of the line has given Champion access to premium retailers such as Barneys, Need Supply Co. and Nordstrom.
Above: Silver G-Shock MTG Watch $1,195 From toddsnyder.com
Above: Black G-Shock MTG Watch $1,195 From toddsnyder.com
Todd Snyder Fall/Winter 2014 runway show featuring a limited edition version of the Casio G-Shock MT-G
