Hunter Boot Ltd.’s transformation is beginning to take shape. To delineate the brand identity and build a modern lifestyle brand Creative Director Alasdahair Willis created two distinct lines. The first down the catwalk was Hunter Original, a fashion collection focused on a younger customer. Hunter Field, a technical line that emphasizes the heritage of the 160-year-old manufacturer, will launch with a Spring/Summer 2015 collection.
Staged on a flooded catwalk, the Hunter Original show played to the brands strengths. The rubber wellies were paired with military inspired minimalist designs, seamlessly blending Hunter’s heritage while clearly illustrating Alasdahair Willis’ vision of the future.
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