Heineken just launched an exclusive collaboration with Shinsuke Takizawa’s NEIGHBORHOOD for the Heineken 100 program. Working with the Heineken100 Creative Director, and owner of Union Los Angeles, Chris Gibbs, NEIGHBORHOOD created an exclusive pair of indigo denim, rigid narrow jeans accented with Heineken green cross-stitching, a custom green leather label and Heineken-printed label with personalized packaging.
“When working with Heineken on the partnership for this year’s program, NEIGHBORHOOD was one of the first brands that came to mind thanks to their signature denim collection, “ said #Heineken100 Creative Director Chris Gibbs. “Both Heineken and I wanted to expand the horizon of this year’s products, and work with a brand that had international reach but selective distribution.”
“For this project, I wanted to use contrasting stitch colors to evoke different emotions—especially Heineken’s signature green, ” said NEIGHBORHOOD designer, Shinsuke Takizawa. “I am proud to share a product that not only showcases the brand quality, but also highlights a part of my culture with a niche audience that genuinely appreciates it.”
In its fourth year, the #Heineken100 influencer program identifies and celebrates various tastemakers across the nation that represent Heineken’s “Man of the World.” The collaborative products are exclusively available to the 100 individuals on the #Heineken100 list. Previous collaborations include: Mark McNairy saddle shoes, a Public School camouflage duffle bag, a Tsovet watch, Android Homme sneakers, and tote bags designed by fashion duo Dee & Ricky.
