After a successful collaboration with L’Wren Scott last year, Barneys New York tapped artist Greg Lauren for the second installment in their Designer Fragrance Collection. The erstwhile actor and nephew of Ralph, worked with master perfumer Ralf Schwieger to create a scent that combines marine notes with those of vanilla and tonka bean. Lauren customized each bottle himself in his signature distressed style.
“Once we had the scent, I knew exactly what the bottle needed to be. I wanted it to feel like someone had wandered into my art studio and discovered a secret bottle, hidden among jars of paint and cans of brushes. It needed to reflect the life in the studio. Like my clothes, I wanted to make sure the bottle had a uniqueness to it—personal and with the human touch. That is why it was important to me to go to France and hand-embellish every single bottle, so that each would be truly one of a kind.”
The Greg Lauren for Barneys New York fragrance is now available for pre-order at www.barneys.com.
