Kitsuné has embodied the new French wave since 2002, putting out electro – and whatever else they like the sound of – and dressing the scene they created. There’s a nourishing contrast with what they do – the label, whose symbol is a fox (no need now to pop ‘Kitsuné’ into a translator) makes the sort of chic, classic clothing that the Ivy League fetishises, and sells it from their store near Paris’ historic Palais Royale. Go to one of their parties however and in the small hours on the dance floor things get hedonistic, it’s all about losing yourself to the music. Classic with a twist is very current fashion vernacular, but never has it been more appropriate than to this label. Text & image (previous page) from Dazed Digital.
