The students and professors at Yale in the 1960’s were among GANT’s first loyal customers. Their desire for a more comfortable, more relaxed fashion helped make New Haven, the hometown of both GANT and Yale, the style capital of the entire East Coast collegiate world. To honor this shared history GANT returned to Yale in November 2011 and opened the GANT Campus Store. To celebrate the homecoming GANT re-launched the Co-op shirt, originally created exclusively for Yale, with the same features and attention to details that once made it popular with the well-dressed campus crowd.
The Co-op was a consumer co-operative where students and faculty paid a dollar for membership and at the end of the year shared the profits. Here, in one place, the students could buy everything from pencils and toothpaste to the right lacrosse stick. But it was the clothes that made it the number one meeting spot. The store had a storied selection of chinos and shirts, sweaters, jackets and shoes. Clothes that made the wearer feel as good-looking and comfortable on the way to faculty meeting, as to the school dance. GANT, being a popular brand among the campus crowd, designed a special selection of shirts that was exclusively sold at the Co-op.
Shop the entire GANT Heritage Yale Co-op collection here.
