H&M teamed up with Swedish video director Jonas Åkerlund (Ray of Light Madonna, Telephone Lady Gaga feat. Beyoncé) and Swedish-American actor Joel Kinnaman (The Girl with the Dragoon Tattoo & Robocop) to promote their men’s fall fashion collection. Alter Ego, a short film directed by Åkerlund, is set in London and features looks from H&M Fall 2012 collection.
The H&M Fall Fashion for Men collection is available now in selected stores and online at hm.com.
Jonas Åkerlund – H&M Life Video
