Farrell by Robbie Williams Fall 2012 Lookbook

British pop star Robbie Williams named his menswear line, Farrell, after his grandfather Jack Farrell. “Jack the Giant Killer” was a notable dresser who believed in honesty, integrity, good manners and a sense of honor. The Farrell range was created in tribute to Jack’s legacy, and to make quality clothing for the everyman.

Farrell clothing comes with an in-built authority: there is no branding on the outside of any piece in the collections, no fuss or embellishment. Instead, Farrell’s singular image comes through a shared mindset, an appreciation of quality and clean, tailored lines. It tunes in to the male desire to stand out – but stand out quietly.

Timeless British design is the bedrock of a Farrell collection. The perfectionism of Savile Row tailoring, the practical elegance of Michael Caine’s Harry Palmer, the straight arrow modernism of Paul Weller… are the influences and inspiration, but refined, fresh and always modern.

Shop the collection at Selfridges .

Scroll down to watch Robbie Williams and Farrell’s Head of Design Ben Dickens, talked to GQ UK Editor Dylan Jones about the exciting new collection.

Robbie Williams launches Farrell at Selfridges – August 2012