When most people think of BALMAIN the images that come to mind are more than likely the work of the brands former creative director Christophe Decarnin. Since being taken over by Decarnin’s former assistant, Olivier Rousteing, the (slow) evolution of the brands image continues. Rousteing has retained many of the elements used by Decarnin including the art direction of Atelier Franck Durand.
The fall/winter 2012-2013 advertising campaign was shot by David Sims and features model Clement Chabernaud.
