Muhammad Ali will appear in Louis Vuitton’s latest ‘Core Values’ campaign shot by Annie Leibowitz. Ali posed for the ad with his 3-year-old grandson and a $1,525 Luis Vuitton “Keepall 50” bag. The ad will premiere in newspapers and magazines on June 14.
The ‘Core Values’ campaign pays features accomplished celebrities, politicians, athletes and musicians in print ads for Vuitton. The series has featured Angelina Jolie, Mikhail Baryshnikov, Buzz Aldrin, Sally Ride and Bono. The legendary boxer, known as “The Greatest,” fought in some of the most celebrated fights in boxing history and has earned a place among these celebrated personalities.
The ad looks great but the Photoshop editing looks a little heavy-handed (the head looks like it belongs to another body/picture).
