YMC (You Must Create) created a nine-piece capsule collection of summer essentials for Mr. Porter. Fraser Moss, one of the founders of YMC, said the collection is inspired by “early 1960s LA, the golden age of surf culture, the Ivy League goes to the beach and the preppy styling of Dennis Wilson.” See the collection here.
Graphic designers Fraser Moss and Jimmy Collins started YMC in 1995 as a menswear and womenswear collection to seemingly instant success. In the late 1990′s the brand stumbled and was forced to close their Conduit Street shop in London and suspend their womenswear collection before an investment from French Connection provided the capital and business support necessary for the brand to thrive. YMC re-launched their womenswear collection in 2008 and opened a new London store in 2009.
