This week Target announced that Odin will debut an exclusive collection of sweaters, button-downs, pants, shoes and accessories in its stores and online on September 9, as part of the second installment of The Shops at Target collaboration. For Odin at Target, Eddy Chai and Paul Birardi, the owners of Odin, will translate the “essence of Odin’s signature aesthetic” into products for the mass market retailer.
The Shops at Target is an ongoing promotion that will bring affordably priced upmarket collaborations to target locations across the country. Target will partner with a rotating roster of boutique shop owners to co-create limited-edition collections in product categories. The collections will be available in stores and online for six weeks each with prices ranging from $1 to $160. The merchandise will reflect the unique aesthetic of each shop’s owner. Target will work with the owners to develop the product, packaging and in-store displays to recreate the ambiance of the individual boutiques. Odin is the first collaboration developed specifically for men.
Photo above courtesy of Target
Photo at top of page courtesy of Maguire Steele
Photo on previous page courtesy of Jeremy Liebman
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