Dior Homme recently opened a temporary store in Soho, at 133 Greene Street, while the Dior Flagship Boutique is expanded. The renovated Flagship, at 17 E. 57th Street, will have an additional 700 square feet of tailored clothing on new second floor space when it reopens in Fall 2012.
The Soho pop-up, on Greene St. between Prince St. and W. Broadway, features the full range of Dior Homme merchandise including ready-to-wear, accessories and footwear. Robert Montgomery’s Whenever We See The Sun (2012), greets you as you enter the store. The word sculpture is from his Recycled Sunlight series. Kris Van Assche, Creative Director of Dior Homme, is a fan of the Scottish artist best know for his arresting poetry/written word works. Montgomery appropriates billboards, bus-stops and other available space with his pieces.
Pictures: Ben Gancsos & Robert Montgomery
